Jimmy Choo encompasses a complete luxury accessories brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. In this Spring Summer’19, get ready to fall seriously in love with new bag HELIA and RAINE sneakers.
Jimmy Choo’s Spring Summer 2019 campaign staring Kaia Gerber in a series of striking images captured by world renowned fashion photographer Steven Meisel. Meisel’s timeless images focus on Gerber’s ethereal beauty in a series of captivating portraits capturing the fresh spirit of the new HELIA bag and RAINE sneakers.
“Kaia leads the next generation of supermodels. Her timeless beauty and fashion pedigree enables her to be a true style chameleon that authentically represents the dynamism of the Jimmy Choo brand transcending generations. It was a privilege to be able to work with Steven Meisel on capturing such striking images.”- Sandra Choi, Creative Director
“To me, Jimmy Choo represents strength and power. I am so grateful to be a part of the youthful spirit of the brand, and I think the confidence they want women to feel really shows through in the collection.”– Kaia Gerber
The campaign features also a limited-edition Jimmy Choo branded t-shirt and hooded sweatshirt designed in collaboration with creative directors, Mathias Augustyniak and Michael Amzalag of M/M Paris. The K-tee and K-hoodie will be sold exclusively online at jimmychoo.com